I have a 10" very white beard. I NEED good product. This easily hits that mark. Here's why.

The realty important thing for me is how it feels and works in-beard. My beard ends up soft and very "full" feeling. The ingredients that do that heavy lifting are superb quality. It's one of the things I ALWAYS research before buying. It's a great mix of support for the skin and hairs. Based on that alone, this is a good product.

Now the scent profile.

If you like a fresh burst of minty greatness on the first splash, you're gonna love this. It's not too sharp, just significantly "present". The cedar comes throughout subtly right from the start and lingers through the scent profile all day.

It softens from that minty-ness to a more earthy note and then the patchouli sneaks in there... and I LOVE patchouli. Must be from my hippie days. (Yeah, I'm THAT old).

Pair this up with their beard butter and you have a truly winning combo that will keep your beard nourished and looking great for the day.

This one's gonna be a staple in my recently updated rotation of products.

Best online shop, Canadian owned, even better, it's in Newfoundland!!

Unsure what scent you like? You gotta try this sample pack. You will not be disappointed!

Such a great scent!!

I realize this is an odd thing to focus on - but their products just smell amazing. Would 1000% order again.

I love this beard wash it makes my beard clean and soft. I also love the fact that I can use it every day because it is a daily gentle. I apply this beard wash like a normal beard wash, but I ruffly wait 1 minute or so before rinsing out, that then not only cleans my beard but also makes it soft, if you apply the conditioning beard wash and then rinse it out immediately after applying then I have found it still cleans your beard, but your beard is not as soft compared to applying waiting 1 minute or so then rinsing it out.

I like everything about this company I have yet to find something I dislike from the company.

I appreciate how delightfully light this oil feels and how quickly it absorbs into my skin and beard. The packaging is just as elegant.

I love putting on this oil before bed . it makes it so much easier to fall asleep.

Just a great beard oil all around. I like unscented for those days when you're just using some oil and butter at the house, not going out anywhere.

Best brush I've used for my beard. It's soft but holds up really well to daily use. I don't regret my purchase at all

I really like the bundle option. The oil and butter are fantastic. The balm has great hold and is a great product. Little hard for getting out of the container though. I really like that you can pick a different scent for each product when ordering the bundle.

I’ve used a fair share of natural beard products, but none have delivered this balance of performance and simplicity. The wash doesn’t foam like a traditional shampoo;, and that’s a good thing. It cleans effectively, softens the beard, and deeply moisturizes the skin beneath without leaving any residue.
What truly sets it apart is the fragrance-free formula. It gives you the freedom to layer any scented balm or oil without interference.

The balm is just perfect, it gives my beard the shape and hold it needs without overdoing it.
What I love most is that it doesn’t leave any greasy residue. Just a clean, well-groomed look that lasts.

Their beard oil is next-level — lightweight, deeply nourishing, and leaves my beard feeling soft, healthy, and impeccably groomed.