So I’m growing my first beard and figured I need something, I do some online sleuthing and order from another company which shall remain nameless. Very excited. Put it on, I smell like I’ve been attacked with Axe. Back to the drawing board, I find Caribou and give it a shot. Much, much better. Wife and kids even like it. I can’t decide which scent is best, all three are good. Oil makes face and beard behave. Brush is fantastic. I am a customer for life. Thanks Caribou